Here's a conversation I've had roughly four hundred times.
"What link-in-bio should I use?"
And here's the answer after twenty years booking DJs: none of them were built for you.
Linktree, Beacons, Koji, Lnk.bio — they're fine tools. For influencers. For creators selling merch. For people whose conversion metric is "did they click my YouTube." Promoters don't care about your YouTube. They care about one thing: can I book this DJ for my Friday night?
I've watched Jake Beautyman (House, Tech House — Suena Agency) send his DJLink.me page to a promoter and get a confirmed booking within the hour. I've watched Rob Pearson (Evasive / Wiggle / Fabric) do the same. Neither of them needed six links to Spotify and a TikTok embed. They needed their page to answer three questions in ten seconds: who are you, are you available, and how do I book you?
The Actual DJ Test
Linktree. Great for distributing links. No booking form, no availability, no contract system. A promoter lands on your page and gets sent to SoundCloud. Then what? They close the tab. Built for clicks, not bookings.
Beacons. Polished, more features, store integration. Still built for creators, not promoters. You end up stitching together five tools — Calendly, email, a contract template from 2021, and a prayer.
Koji. Fun. Interactive. Fan engagement tools. Promoters are not your fans. They are buyers with a problem to solve. If they can't find the booking button in eight seconds, they're gone.
A custom website. Full control, good for press and SEO. But it's a brochure. Booking enquiries go into a generic inbox. Availability is unclear. You become a manual middleman between interest and action.
DJLink.me. Built different. Booking form from day one. Structured enquiries that capture date, venue, budget, deal terms — not "keen for a b2b bro." Contracts that generate from the deal. Invoices that track themselves. The entire Suena Agency roster runs on it — Louie Fresco (Nervous Recs / RAWAX), Len Lewis (SiTH / Swag Records), the lot.
The Honest Finish
If you need somewhere to park your links for free, Linktree works. If you want a branded page with extras, Beacons is decent. But if your goal is to get booked — not just clicked — you need booking infrastructure, not a prettier list of URLs.
Most tools measure clicks. DJLink.me measures outcomes. The difference is your Friday night.
Build your booking page. Free. No card required.
Sam Findlay is the founder of DJLink.me. He has booked DJs for two decades and is currently writing 'How to Get Booked' — a free guide to the 12-step booking flywheel.
