Someone tells you to build a website. Someone else says a link-in-bio is enough. Both answers miss the point.
The real question is not Squarespace versus Linktree. The real question is: when a promoter lands on your page at 11pm on a Tuesday, what happens next?
I've watched Vlad Ioachimescu (London, UK — Suena Agency) send promoters his DJLink.me page. They see his bio, his press kit, his Resident Advisor links, his Bandcamp — and crucially, a booking button that captures the enquiry before the promoter closes the tab. That's conversion. That's the point.
The Website Trap
A custom site gives you brand control. Your domain. Your fonts. Your long-form content. It's useful for press, for labels, for journalists who need a fuller picture. And for SEO — Google likes a proper domain.
But here's what it doesn't do: tell a promoter if you're free on March 14th. Or capture a structured enquiry with the venue, budget, and crowd size. Or generate a contract from the deal terms you just agreed. A website is a brochure. Promoters need a booking desk.
The Link-in-Bio Ceiling
A link-in-bio tool is fast. Minutes to set up. Free. Clean. It gets you something live immediately — useful when you're starting out.
But the ceiling is low. It sends people outward. To your Spotify. To your YouTube. To your TikTok. Meanwhile the promoter who was interested five seconds ago is now listening to an algorithm-generated playlist instead of booking you.
What Obreja (&Friends / Suena) Does Differently
His page answers the three questions every promoter asks:
1. Is this artist the right fit? One clean photo. One genre line. One recent mix. Above the fold. No scrolling.
2. Are they available? A live gig diary that shows holds and confirmed dates. Not "DM for availability."
3. How do I book them? A structured enquiry form. Not an email that disappears into a folder labelled "Promoters (Sort Later)."
The Real Answer
If you're starting out: a clean booking page is more useful than a full website. If you're growing: do both — a website for press and SEO, and DJLink.me as the booking layer that closes the deal. If you're established: the distinction is already clear. Your website tells the story. Your booking infrastructure closes the booking.
Whatever you build, make sure one thing is true: a promoter who finds you at 11pm on a Tuesday can book you before they go to bed.
